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In focus: DeepSeek, hyperscalers and capturing AI-driven growth in 2025

The emergence of DeepSeek may yield both challenges and opportunities for the artificial intelligence (AI) ecosystem over the long term. While the disruption DeepSeek caused in January has cast doubts over the investment cases of AI-related companies as investors question the high cost and infrastructure needs of AI development, we think sudden investment decisions—particularly pertaining to semiconductors—may be premature at this point.

In the meantime, we will continue to explore the current and new growth synergies across the AI value chain. From hyperscalers to companies further afield, these potential “next winners” may be the key to unlock better return on investment (ROI) from the AI theme.

Investment outlook

In North America, inflation and interest rates, along with the implementation of new policies by US President Donald Trump, will likely dictate market direction in the first half of 2025. Trump recently announced a 25% tariff on Canada and Mexico, only to pause it following negotiations on border and drug control measures. A separate 10% levy on China remained in place.

In Asia, the risks of US tariffs triggering a trade war are dominating investor sentiment in Asia. The rapidly-evolving situation, with Trump first hiking and then pausing tariffs almost overnight, has caused volatility in Asian markets, and we expect the volatility to persist until US policies become more clear and lasting.

In Europe, we have good reason overall to believe that fundamentals should play a more significant role in driving stocks in 2025 than they did in 2024, where national elections and the Magnificent Seven stocks dominated the financial news flow. Nonetheless, a combination of inflation data and interest-rate expectations will likely continue to be significant in shaping the market direction in Europe in the first half of 2025, along with the impact of the policies that the Trump administration will enact, especially if tariffs affect European trade.   

Market review: January 2025

In January, global equities delivered a positive return in US-dollar terms, as 10 out of the 11 global equity sectors advanced. As measured by MSCI indexes in US-dollar terms, developed market equities outperformed emerging market and frontier market equities, while global value stocks substantially outperformed global growth stocks.

Global equities started 2025 on a strong note, as they collectively advanced in January amid a generally solid economic backdrop. However, investors expressed concerns about Trump’s tariff plans and a potential global trade war, as well as the emergence of a Chinese startup company’s new AI model. On the economic front, global manufacturing activity expanded in January for the first time in seven months, and flash reports for the same month showed that global services activity continued to grow in many regions.



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