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Introduction 

This paper explores the evolving landscape of workplace and retirement planning, highlighting the need for a more client-centric approach that incorporates personalization, innovative investment options and integrated advice to better meet individuals’ diverse needs and goals. The retirement industry is at a critical juncture, facing challenges from changing demographics, technological innovation and increasing competition. In particular, innovations in retail banking and wealth management are outpacing the industry’s current standardized and product-centric approach.

The Coming Pivot

The challenges facing the United States retirement system are intensifying. Demographic shifts and new technologies are combining with growing needs and expectations to expose the system’s vulnerabilities, while the limitations of its infrastructure and misaligned incentives are stymieing innovation. But with new models of employment emerging, technology changing how individuals of all ages earn, save and invest their money, and the growth of holistic data-driven service models, the stage is set for disruption. 

Goals for the Future of Workplace and Retirement Planning

Source: Franklin Templeton Industry Advisory Services. For illustrative purposes only. 

In this paper we share the insights and findings from open-ended interviews with over 50 industry leaders. We examine the combination of shifts and forces driving change independently of the industry’s appetite or readiness for it, and present the trajectory of the retirement industry in the context of the wider trends reshaping the future of investing and society as a whole. We explore consequences of these dynamics and show how the extent and pace of change in the retirement planning industry and the workplace it is centred on is likely to be very different from in the past. 

New pathways to address the industry’s challenges, individuals’ concerns, and for industry participants to remain competitive in this future are emerging, but following them will require new ways of thinking, new ways of organizing around and servicing client needs, and a new model of competition. We lay out the different stages and requirements for building towards this future and present a broader vision of navigating the changing future of retirement planning and provision, the changing role of benefits and advice, and the intersection between personalization, wealth and retirement. 

Methodology

For Franklin Templeton’s Workplace Advisory Services Survey, Franklin Templeton Industry Advisory Services group conducted off-the-record, unscripted interviews with the leaders of 52 firms who are responsible for approximately US$18 trillion in retirement assets in the United States.

Participants were encouraged to share their views on interesting developments and expectations for the future of the retirement planning industry. Discussions were wide-ranging and candid, and select anonymized quotes from interviewees are included throughout this report.

All input from individuals and the firms they represent is anonymous. We do not delve into any organization’s individual plans, nor do we expose any firm’s direct strategy. Instead, we look to synthesize the comments we have heard and distill spots where there is either alignment in multiple participants’ views or there are inklings of a new and potentially disruptive path that might upend conventional thinking. Interviewees were drawn from a wide range of industry roles, including recordkeepers, plan sponsors, insurance firms, asset managers and advisors, as well as a variety of consultants focused on legal, trade and technology support. In addition, we interviewed a number of fintech founders and leaders focused on retirement product, engagement and experience.



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