Skip to content

Despite economic uncertainties and shifting market dynamics, key sectors within commercial real estate (CRE) continue to demonstrate resilience and growth. Industrial properties remain in high demand due to the ongoing e-commerce boom and reshoring trends, while the hospitality sector is experiencing a strong recovery driven by surging leisure travel. Meanwhile, open-air retail centers in strong markets have maintained stability, benefiting from high occupancy rates and limited new supply. These trends present attractive opportunities for investors looking to capitalize on durable and evolving market fundamentals.

Industrial sector: Growth driven by structural trends

The industrial sector of the CRE market is experiencing strong growth, driven by key structural trends. The rise e-commerce has significantly increased the demand for distribution centers and warehouses, particularly near major transportation hubs. This trend persists as online shopping continues to expand, making industrial properties increasingly attractive.

Key growth drivers

  1. E-commerce expansion: The continued rise of e-commerce fuels sustained demand for logistics and warehousing facilities, a trend expected to accelerate as consumer shopping habits evolve.
  2. Reshoring and supply chain optimization: Companies are increasingly reshoring manufacturing and production to domestic locations to reduce supply chain disruptions and improve efficiency. This shift is driving long-term demand for industrial properties in key manufacturing regions.
  3. Strategic locations: Industrial properties near major ports, airports, and highways, are in high demand due to their logistical advantages and critical role in supply chain operations.

Investment strategies

  • Target high-quality assets: Focus on well-located, high-quality industrial properties with strong tenant demand to ensure long-term value and stability.
  • Optimize financing structures: Secure favorable loan terms with flexible repayment options and competitive rates to enhance investment appeal.
  • Implement proactive asset management: Regular maintenance, modernization and tenant-focused improvements can maximize property value and retention.

Record-setting: 22.7% of 2024 total US retail sales were online1

Hospitality sector: Sustained demand in leisure travel

The hospitality sector, particularly the leisure travel, has experienced a strong rebound. Record-setting occupancy and revenue per available room in popular travel destinations signal sustained demand for vacation and leisure accommodations. This growth is expected to continue, fueled by pent-up demand and a shift in consumer spending toward experiences over goods.

Key growth drivers

  1. Surging leisure travel: Transportation Security Administration (TSA) checkpoint levels returned to 2019 figures in 2022 and rose another 16.6% in 2023, reaching an all-time high. This momentum is expected to persist as travelers seek to make up for missed experiences.
  2. Diverse investment opportunities: The hospitality sector offers a range of opportunities, from luxury resorts to budget-friendly accommodations, allowing investors to tailor their strategies to specific market segments.
  3. Prime locations: Properties in high-demand leisure destinations—such as coastal regions, mountain resorts, and tourist hotspots—benefit from consistent occupancy and strong consumer interest.

Investment strategies

  • Capitalize on leisure travel demand: Focus on properties in established and emerging leisure destinations where demand remains robust.
  • Prioritize strong credit tenants: Investing in properties with well-known hotel operators may provide income stability and lower financial risk.
  • Enhance asset performance: Implement proactive management strategies, including targeted marketing, customer experience improvements, and operational efficiencies, in an effort to maximize profitability.

Record-setting: $97.97 2023 US Hotel revenue per available room2

Retail sector: Strong markets and limited supply

The retail sector—particularly open-air retail centers in strong markets—has remained resilient despite the rise of e-commerce. These properties continue to maintain high occupancy rates and strong tenant demand. Limited new construction has further supported rental stability, making retail assets attractive to investors.

Key growth drivers

  1. Stable occupancy rates: Open-air retail centers in strong markets have sustained high occupancy levels, reflecting a reliable and diverse tenant base.
  2. Limited new supply: A slowdown in new retail development has helped preserve occupancy and rental rates by reducing competition ensuring a stable market environment.
  3. Strong tenant demand: Properties with a mix of essential and discretionary retailers continue to perform well, benefiting from consistent consumer foot traffic and stable rental income.

Investment strategies

  • Target high-quality assets: Focus on well-located retail properties in strong markets with stable tenant bases and high consumer engagement.
  • Prioritize strong credit tenants: Investing in properties leased to national chains and essential retailers may enhance income stability and reduce risk.
  • Implement Proactive Management: Regular maintenance, tenant engagement, and strategic leasing initiatives may maximize property value and long-term performance.

US retail under-supplied by 200M Sq. Ft. as a result of slowed development and steady demand3

Conclusion

The industrial, hospitality, and retail sectors have proven their resilience amid evolving market conditions, each driven by unique demand drivers and structural advantages. Industrial properties continue to benefit from e-commerce expansion and reshoring, while the hospitality sector thrives on the resurgence of leisure travel. Meanwhile, open-air retail centers in strong markets maintain stability due to high tenant demand and limited new development. For investors, focusing on high-quality assets, securing strong credit tenants, and implementing proactive management strategies will be key to maximizing long-term value in these thriving CRE sectors.

While this paper focuses on these resilient sectors, multifamily remains our preferred sector, offering strong fundamentals and continued demand. Conversely, the office continues to face significant headwinds, making it a less attractive investment.



Copyright ©2025. Franklin Templeton. All rights reserved.

This document is intended to be of general interest only. This document should not be construed as individual investment advice or offer or solicitation to buy, sell or hold any shares of fund. The information provided for any individual security mentioned is not a sufficient basis upon which to make an investment decision. Investments involves risks. Value of investments may go up as well as down and past performance is not an indicator or a guarantee of future performance. The investment returns are calculated on NAV to NAV basis, taking into account of reinvestments and capital gain or loss. The investment returns are denominated in stated currency, which may be a foreign currency other than USD and HKD (“other foreign currency”). US/HK dollar-based investors are therefore exposed to fluctuations in the US/HK dollar / other foreign currency exchange rate. Please refer to the offering documents for further details, including the risk factors.

The data, comments, opinions, estimates and other information contained herein may be subject to change without notice. There is no guarantee that an investment product will meet its objective and any forecasts expressed will be realized. Performance may also be affected by currency fluctuations. Reduced liquidity may have a negative impact on the price of the assets. Currency fluctuations may affect the value of overseas investments. Where an investment product invests in emerging markets, the risks can be greater than in developed markets. Where an investment product invests in derivative instruments, this entails specific risks that may increase the risk profile of the investment product. Where an investment product invests in a specific sector or geographical area, the returns may be more volatile than a more diversified investment product. Franklin Templeton accepts no liability whatsoever for any direct or indirect consequential loss arising from use of this document or any comment, opinion or estimate herein. This document may not be reproduced, distributed or published without prior written permission from Franklin Templeton.

Any share class with “(Hedged)” in its name will attempt to hedge the currency risk between the base currency of the Fund and the currency of the share class, although there can be no guarantee that it will be successful in doing so. In some cases, investors may be subject to additional risks.

Please contact your financial advisor if you are in doubt of any information contained herein.

For UCITS funds only: In addition, a summary of investor rights is available from here. The fund(s)/ sub-fund(s) are notified for marketing in various regions under the UCITS Directive. The fund(s)/ sub-fund(s) can terminate such notifications for any share class and/or sub-fund at any time by using the process contained in Article 93a of the UCITS Directive.

For AIFMD funds only: In addition, a summary of investor rights is available from here. The fund(s)/ sub-fund(s) are notified for marketing in various regions under the AIFMD Directive. The fund(s)/ sub-fund(s) can terminate such notifications for any share class and/or sub-fund at any time by using the process contained in Article 32a of the AIFMD Directive.

For the avoidance of doubt, if you make a decision to invest, you will be buying units/shares in the fund(s)/ sub-fund(s) and will not be investing directly in the underlying assets of the fund(s)/ sub-fund(s).

This document is issued by Franklin Templeton Investments (Asia) Limited and has not been reviewed by the Securities and Futures Commission of Hong Kong.

Unless stated otherwise, all information is as of the date stated above. Source: Franklin Templeton.

CFA® and Chartered Financial Analyst® are trademarks owned by CFA Institute.